Why Strivr is a game changer for VR content management

The traditional content management model brings to mind a tool that helps organize “flat” files.” Content management system (CMS) tools such as Wix, WordPress, and Drupal keep all kinds of digital assets in check, while tools like CMS Hub can integrate with a customer relationship management (CRM) tool to share content between teams and projects. These types of content management systems have gotten increasingly sophisticated and versatile.

But when it comes to virtual reality (VR), content management ratchets up to a new level. Files are enormous, they require specific equipment to use, and they’re put to task in entirely different ways than text, image, video, and other files have been in the past.

Within the world of VR training, specifically, VR files don’t simply need to be stored and organized; they must be conceived, designed, and implemented in entirely new ways that most organizations don’t have the tools for within their existing technology stack. VR content management encompasses a broad scope that includes the development and creation of VR content, its delivery to specific organizations and devices, and the data and analytics that can be extracted from its use.

VR content management is a complex, dynamic service that typically requires a professional partner with expertise. It’s that hands-on expertise and collaboration that Strivr delivers.

More efficient content creation

Strivr is a VR platform that enables Immersive Learning: a type of professional training that immerses the learner in a virtual environment. The first step to VR content management within this model is content creation. Designing an Immersive Learning environment is the domain of immersive content specialists who exist at the intersection of film production and UX design.

In addition to 3D footage, finished content might include:

• Information overlays
• Scene exploration within a 360° environment
• Multiple-choice questions
• Timed scene hunts
• Voice recording and playback capability

It takes a sophisticated approach to create a VR experience that’s simple for the learner. Content specialists work with production and post-production crews to film sets and incorporate business objectives into the process. That’s why, within VR content management, collaboration is so critical to success.

Better collaboration

To get the right output from your Immersive Learning efforts, you need the right collaboration on input, and that usually means involving immersive content specialists, instructional designers, data scientists, UX designers, and business stakeholders. You may have some of these people on your team already, but you probably don’t have all of them, which is why it becomes important to work with a specialized VR content management partner.

Strivr’s custom VR content creation process is unique in every case, but typically follows a similar approach:

• A strategy is determined
• A curriculum is designed
• Content is produced (the actual 3D video)
• The experience is put together (including overlays etc.)
• The VR program is set up — this can include procuring and provisioning devices

Strivr works with customers from the conceptual and design stages through rollout and adoption. With VR content management, change management is a crucial lever. The platform you opt to work with should have a solid change management approach in its pocket.

Any good enterprise technology platform enables its customers with the right level of collaboration. For some enterprise organizations, creating VR content in-house is not so much of a reach, and those types of teams can use Strivr’s authoring software to manage their own VR content delivery and build their own Immersive Experiences.

Enabled delivery

Most professionals know how to read text, view an image, and press “play” on a video. But VR is a relatively new experience for a lot of people. The way it’s delivered to them makes a big difference in their experience of VR and makes it possible for them to experience VR in the first place.

In order for enterprise companies to put VR files to practical use, they need a way to deliver the in-headset experience to employees and learners. Strivr Player is Strivr’s runtime client for in-headset experiences on VR headsets. It walks the learner through setup — how to fit the headset, how to re-center the sceneview, self–identification — so that they’re acclimated to the VR environment before they begin the training.

During the Strivr in-headset experience, the user has access to an Immersive Learning menu that details the content available on that particular headset and how to get around. Regardless of the avenue you take to Immersive Learning, paying attention to the way the experience is delivered can be a big part of its success within your organization.‍

Enhanced analytics

Like every other area of business today, learning & development (L&D) produces and consumes data. Unlike with traditional training methods, VR content management includes access to a lot of valuable data points. As learners interact with content, they “drop” data along the way: things like their time spent each lesson, the accuracy of their answers to a quiz, and even where their eyes go within the VR experience.

A Strivr VR content management tool can capture over 100 data points per second. The data collected during Immersive Learning programs includes usage data, performance data, and attention and engagement data. But this type of VR content management also enables the possibility of predictive analytics — a highly valuable potential for most L&D organizations.

The all-in-one VR content management solution

Strivr is just one Immersive Learning tool, but it’s obviously the one we know best. We consider it an all-in-one solution for enterprise organizations looking to get started with Immersive Learning and VR content management, even if they have zero expertise in the technology. Typically, when we engage with a new customer, we work together on a pilot use case to prove the ROI of VR.

For a detailed breakdown and explanation of how Strivr’s technology works, read the Strivr system overview.