Experience On Demand

Experience On Demand

Last week, STRIVR co-founder Jeremy Bailenson released his latest book, Experience on Demand, taking an in-depth look at virtual reality (VR) and how it can be harnessed to improve our everyday lives. In his work, Bailenson draws on two decades…

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Using VR To Improve Free Throw Percentage In The NBA

Using VR to Improve Free Throw Percentage in the NBA

We know from neuroscience research on learning that skills improvement is most effective with the right kinds of perceptual input. To help address free throw shooting, STRIVR developed a free throw shooting visualization tool. We’ve developed expertise on how to provide the right kinds of tools in order to replicate real-life environments.

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Using VR To Measure Engagement

Using VR to Measure Engagement

Defining customer engagement has always been a holy grail for researchers. Self-report techniques (such as focus groups) are subject to demand characteristics, where subjects either tell the moderator what s/he wants to hear, or otherwise have a hard time putting…

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